June Jo Lee is a food ethnographer for the food industry.
June is committed to connecting individuals, communities and businesses through food as a shared resource. Internationally trained, her research focuses on understanding food culture and trends through analysis of eating patterns and narratives around health, identity, taste and desire.
Clients include Whole Foods Market, Google Food, UMass Dining, Starbucks, Nestle, General Mills, Kraft, PepsiCo, Safeway, Dairy Management, and National Council of Farmer’s Cooperative.
She is a frequent speaker at national conferences including Culinary Institute of America, U Massachusetts Chefs Culinary Conference, Oldways, United Fresh Produce, Food Marketing Institute, National Cooperative Grocers, and Natural Products Expo West.
June is VP of Strategic Insights at The Hartman Group, a premier consumer research consultancy for the food industry.
She is also Co-Founder of Readers to Eaters, an independent children’s book publisher promoting food literacy through good stories and a deep appreciation of food cultures.
She has a Master’s in East Asian Studies from Harvard and in Korean Studies from Yonsei. She started her career in food as a produce team member at the original Whole Foods Market in Austin TX.